Website Optimization - SEO services
The difference between search engine optimization and search engine marketing is the difference between proper page structure & setup (optimization) and the implementation of a strategic action plan (marketing). A well optimized website forms the foundation for acquiring free listings (aka "natural" or "organic" search engine results) in the major search engines.
NYLI views website optimization as the art of achieving good search engine rankings by closely following the guidelines set forth by the major search engines. These "best practices" for web page optimization include:
- Proper HTML structure as set forth by the World Wide Web Consortium
- Appropriate use of HTML Title, Meta and Alt tags
- Well written and unique informational content
- Cross browser compatibility
- Clearly labeled links indicating the contents of your target page
- An easy-to-read site map
If you would like a FREE Web Optimization analysis, simply select "SEO Quote Request" from the Search Engine Marketing menu above, tell us your URL and indicate in the comments that you would like a FREE Web Optimization Analysis. An NYLI search engine consultant will look at your site and email you a summary of our findings.
Web marketing resources
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